Communications & Social Media Professional

Debomitra
Das

Digital Communications · Content Strategy · Social Media

Crafting brand narratives that connect institutions to communities — across multi-channel platforms, editorial series, and data-driven campaigns.

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Debomitra Das profile photo
Debomitra Das · Profile
Platforms Managed
5
LinkedIn · Instagram · Facebook · X · TikTok
QA Score at Meta
100%
Diagnostics & delivery standards
Key Campaigns
4+
Reflecting Ireland · Community Fund 2026
01

Experience

PTSB
2025 — Present
Full-time

Communications & Social Media Executive

Leading the development and execution of digital communications and social media storytelling across multi-channel platforms, supporting the bank's corporate reputation, sustainability communications and community initiatives. Producing the Reflecting Ireland editorial series and managing the Community Fund 2026 campaign — coordinating influencer partnerships, developing campaign content (blogs, carousels, videos and infographics), and translating research and behavioural data into accessible storytelling. Managing social media performance reporting across LinkedIn, Instagram, Facebook, X and TikTok, producing insight dashboards and sentiment analysis to inform campaign optimisation and executive decision-making. Working in close collaboration with PR agencies, creative production teams and internal stakeholders.

Editorial Social Strategy Influencer Partnerships Analytics PR Collaboration Campaign Management
Meta · Concentrix
Previous
B2B

Social Media Advisor & Support

Supporting B2B marketing communications and platform messaging governance at Meta, via Concentrix. Analysed campaign engagement data and produced insight reports to support marketing optimisation. Worked closely with global product and design teams to maintain messaging consistency across campaigns and ensure communications quality and accuracy — achieving 100% QA scores across diagnostics and delivery standards.

B2B Marketing Data Analysis Messaging QA Global Platforms
The Times of India
Sept 2020 — June 2023
Full-time

Digital Content Producer (Journalism)

Worked as a Digital Content Producer within one of India's leading news organisations, ensuring the accuracy and integrity of high-volume digital editorial output. Led rigorous fact-checking of names, statistics, dates and claims across news and feature content, while conducting in-depth desk research and source verification to support credible storytelling. Collaborated closely with editorial teams to produce research-driven articles aligned with strict publication standards, and coordinated multi-stage review processes to ensure factual correctness prior to release. Maintained structured archives and documentation systems to support efficient content retrieval and editorial consistency.

Fact Checking Desk Research Editorial Production Source Verification
Real Time Data Services Pvt. Ltd.
May 2020 — Sept 2020
Full-time

Technical Content Writer

Developed and delivered clear, engaging content across websites, newsletters and marketing communications for technology solutions. Managed CMS updates and executed email marketing campaigns using platforms such as HubSpot and Mailchimp, ensuring consistency in messaging and brand tone. Produced structured marketing collateral and technical content tailored to both business and customer audiences, supporting lead generation and digital engagement initiatives.

Technical Writing CMS HubSpot Mailchimp
02

Selected Work

From editorial series to community campaigns — a selection of projects spanning research-driven storytelling, social content production and PR communications.

Reflecting Ireland campaign visual

Reflecting Ireland

A flagship editorial series translating PTSB research into accessible, compelling narratives. Includes the Q4 2025 Report and the "Looking Forward to 2026" piece — produced with cross-functional teams across research, design and comms.

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Community Fund 2026 campaign visual

Community 2026

End-to-end campaign management: influencer coordination, carousels, video and infographic production. Nationwide voting mechanism supporting local community initiatives, amplified across Instagram, LinkedIn and beyond.

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PR communications campaign visual

Swipe for Love

Coordinating the publication of press releases across mortgage rate reductions, community funding announcements, property partnership launches and AI/fraud research findings — ensuring regulatory accuracy and brand alignment.

Related links
Social campaign performance visual

AsIAm #SameChanceWalk

Building insight dashboards and conducting sentiment analysis across LinkedIn, Instagram, Facebook, X and TikTok. Outputs directly inform campaign optimisation decisions and executive reporting cycles.

Related links
04

Press & Publications

01 PTSB reduces rates on fixed-rate mortgage products by up to 0.45% → 02 Nationwide voting opens for PTSB Community Funding Campaign → 03 PTSB partners with BuildWright to provide mortgages for modular homes → 04 Rising concern over impact of AI on fraud and job security, PTSB research finds →
05

Capabilities

Content & Editorial
  • Editorial writing & storytelling
  • Blog, carousel & infographic production
  • Research-to-narrative translation
  • Brand voice & tone management
  • Video content scripting
Social Media & Campaigns
  • Multi-channel strategy
  • Influencer partnership coordination
  • Campaign planning & execution
  • Community management
  • Regulatory-sensitive communications
Analytics & Reporting
  • Performance insight dashboards
  • Sentiment analysis
  • Campaign optimisation reporting
  • Executive decision-support
  • QA & messaging governance

Let's work
together.

Available for collaborations, commissions & conversations

debomitradas1008@gmail.com
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